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About Us

At So Kawaii Shop, nothing makes us happier than to bring you the coolest, most unique, and highest quality Kawaii goods to help you live your best So Kawaii Life!

After living in Japan for many years, we came back to the US with a love for the Japanese aesthetic, and most of all, a love for all things KAWAII!!

The Kawaii style and aesthetic has evolved over the years, and now, we look to bring you the same happy, joyful characters and styles you love, but updated for today's modern lifestyle.

Take a look through our unique one-of-a-kind products that you won't find anywhere else, as well as our super-cute Kawaii toys, plush, squishies, and accessories that are sure to make your day a little brighter!

Our customer service and fulfillment teams are here to make your shopping experience smooth and hassle-free.

If you have any questions about our products, or if would like to check the availability or customizability of any item, please use the “Contact Us” page to get in touch with us!

A huge "arigato gozaimasu!" from all of us here at So Kawaii Shop!